Printerland Blog

Colour printing keeps costs down and saves paper

These are the findings of research conducted by Ipsos for Lexmark (NYSE: LXK), the printing solutions provider. Office workers are far more careful about what they print if they print in colour rather than in black. As a result, there is far less unnecessary printing leading to reduced paper waste and lower costs when compared to black print outs.

Main results at a glance

• Almost 70% of employees claim they pay closer attention when printing in colour than in black
• On average, office workers print 11 pages in colour per day compared to 20 pages in black
• Although European employees print less in colour than in black, they also waste less – 2 pages per day in colour vs. 5 pages per day in black
• Overall, 71% of European office workers have access to a colour printer today
• Improved readability and therefore better comprehension of a document is judged to be the biggest benefit of colour printing followed by a greater impact on the reader
• The main barrier to improved access to colour printing is management’s belief that it is not required by staff or that it is too expensive

For full report click here

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