Brother UK jumps on board The Raft
September 30th, 2009 Posted in General, Industry News
Wilmslow’s The Raft has been appointed by Brother UK, following a “successful development period” with the printer manufacturer.
The agency has been working alongside Brother to develop marketing for the At Your Side branding communications over the last few months.
“The news of the appointment to the Brother UK account comes at a great time for The Raft, which is currently outperforming the market in terms of growth,” said Phil Storton, managing director of The Raft.
“I am delighted to announce that such a prestigious client will be working with our business for the foreseeable future. We aim to drive significant sales for Brother through hardworking strategic and creative work.”
The agency puts some of this growth down to the appointments last year, of Phil Howells as creative director and the former TBWA due of Roger Ward (non-executive director) and Martin Anderson (creative consultant).
“The team at The Raft has been able to deliver a very targeted approach to building our UK business through the use of intelligent creativity within global guidelines, particularly in respect of our B2B activities,” added Dave Peters, head of business development at Brother UK Limited.
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