Printerland Blog

Brother is making certain quarterly market reports on the UK printer market and trends available to its resellers.

Brother said the Selling Intelligence collections of market research should help partners identify sales opportunities among existing customers.

“Each report will also provide a technical feature focus, which will break down a technology such as wireless or Bluetooth into a practical and informative guide for resellers, together with statistics on buying trends and the types of customers buying printers with this technology,” the vendor said.

The reports should help resellers supplement their local knowledge with detailed statistics on new and old product ranges and categories.

This should help them develop a foundation for a “considered and rational” approach to sales, according to Brother.