Printerland Blog

Kyocera has announced its first channel programme, as a response to falling prices, tightening budgets and VAR feedback.

Dubbed the Business Partner Programme (BPP), the scheme will offer improved margin for Kyocera product sales. Incentives include dedicated account management.

Alicia Shepherd, IT channel manager at Kyocera, said the move is a new one for the vendor.

“We had schemes with a central location where VARs could get information, but we have never had one like this, which encompasses such a large part of the market,” she said.

VARs that join will access Kyocera’s lead generation, product roadmaps, demo equipment and product promotion resources.

Kyocera is just one vendor targeting increased print channel sales. Recently Samsung, ramped up its CTRL+P marketing campaign.

Abby Denton, channel marketing manager in Samsung’s print division, said: “The strong network of partners will be provided with information on the initiative, as well as associated collateral such as web banners.”